The Low Down
I AM A DESIGNER, WORLD BUILDER AND
ART DIRECTOR WORKING IN FASHION, BEAUTY, LIFESTYLE AND SPORTS.
DESIGN
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ART DIRECTION
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CONCEPTING
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BRANDING
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WORLD BUILDING
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DESIGN • ART DIRECTION • CONCEPTING • BRANDING • WORLD BUILDING •
The Latest
Vuori Lunar New Year
Vuori Lunar New Year:
Year Of the Horse
Vuori’s second year participating in the Chinese New Year international landscape marked a true 360° global brand moment, supported by a growing retail presence of over four stores in China.
More To See
Vuori Spring 2026
Contributed to the world-building and concept development for Vuori’s Spring ’26 campaigns, spanning four months of product drops. Supported tier-one storytelling with celebrity partners and helped shape seasonal product shotlists, while leading key decks and assisting in concept creation across the campaign lifecycle.
Vuori Mothers Day
Led the creative look and feel for Vuori’s Mother’s Day and Father’s Day campaigns, art directing on set with photographers and models. Owned the process end-to-end — from strategic concepting and shot list development through final execution.