For Vuori’s 2026 Lunar New Year campaign, I supported the creative concepting and execution of a global 360° brand moment celebrating the Year of the Horse. Rooted in themes of heritage, renewal, and forward momentum, the work blended Vuori’s nature-led guiding light with culturally resonant storytelling to honor the season. We partnered with a Chinese American artist to bring an authentic point of view to the celebration, with the custom artwork featured across social, in-store signage, and a gift-with-purchase tote. As Vuori’s second year participating in the Chinese New Year international space—with a growing retail presence across China—the campaign thoughtfully connected brand, product, and cultural storytelling across key touchpoints.